Struggling to get enough sales for your Magento-built eCommerce store?
It might be plagued with too many conversion killers. Flat CTAs, slow load times, wrong social media integration are some worth mentioning.
If you are a smart eCommerce player, then thwart these conversion killers and optimise your site for ultimate conversions. While you need to get yourself some well-versed Magento eCommerce developers from a reputed eCommerce development firm to ensure that, also make sure the store developed will give your customers a reason to keep coming back.
“Australia is becoming an eCommerce powerhouse” So, isn’t it obvious that the eCommerce marketplace is now filled with more challenges with millions of alike webstores swarming across the internet? Clearly, to get a firm position in the market, you need to be out-of-the-box with your store and its selling strategies.
While you have Magento, the world’s most flexible eCommerce platform to develop a thriving and revenue-driven store, you need to nurture its customisation options rightly to let it battle out the conversion killers.
Here we’ve discussed how.
Advanced tips for conversion optimisation with Magento development services
- Work on the loading speed
In 2018, there’s truly no place for a slow eCommerce website. In fact, shoppers don’t have that patience to wait and speed is also about creating the first impression about the site.
Hitting on the statistics, Neil Patel mentioned that speed is a killer. “79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.”
So, what should be the right stroke of strategy to get your site’s loading speed as less as possible, i.e. with 2-3 seconds.
- Optimise the sizes of images, including that of products using pro tools like Cloudinary, Cloudfare, Imageoptim or JPEGmini.
- Compress the CSS and JS files
- Cache each of the pages in their latest versions so that browsers need to generate them every time users visit the pages
- Get a CDN or Content Delivery Network which will spatially distribute your pages to the end users
- Use less number of 301 redirects.
- Making the site mobile-responsive
We are living in the mobile-first era, where 50% of the millennials prefer buying online, and that too via their mobile phones.
Image Source: amasty
While making your Magento eCommerce store mobile-friendly will help you score well in SERP rankings, it will also grab more customers, by luring the mobile users. So, with the world experiencing a growing number of mobile users, you are sure to get more buyers and hence more conversions.
As Magento 2.0 is by default designed to make sites responsive, regardless of the devices, make sure your store is migrated to it from the earlier version. Another way to do that is by using responsive themes like Argento or Magento Mobile HTML5 Theme.
- Improved search features
Implementing improved search techniques for your visitors will push them to convert. As a matter of fact, most buyers use the internal site search to find a product instead of searching the same on Google. Also, there are 200% likely chances that a site searcher will convert to a buyer.
Following that, the search feature of an eCommerce site plays the role of a catalyst in the performance of a site. Thus, you need to be sure that the search field of your site is providing visitors with the most relevant results.
Some quick ways to achieve that.
- Faster appearance of results with autocomplete
- Autocorrect and spelling suggestions
- Not one but many relevant, related product recommendations
- Advanced filtering with application of multiple filters
So, as you build your site, forget not to ask your hired Magento developer to apply these effective search mechanisms by integrating AJAX search algorithms.
- Integrate multiple options for payments
eCommerce trend has preoccupied the retail business sector in Australia, with an overwhelming number of online shoppers. But, what’s crucial in making their digital shopping experiences more better is making every facility of shopping seamless and digitised.
Online payment system with more than one mode of payment is hence said to be an integral feature required in every eCommerce store. Besides cash-on-delivery, they crave for options for all forms credit/debit cards payment, eWallet payment, and even option like ‘Buy Now, Pay Later’.
Fortunately, Magento is bundled by default with all the conventional as well as premium payment methods. Its authentic and most secured payment gateways are:
- Amazon Payments
- Be transparent in displaying stocks
When you’re transparent to the customers about what you hold in stock, it helps them avoid any dilemma. Listing any product, but not having it in stock also creates a negative impact on the store and they might not visit again!
So, you need to make product displays in your site transparent with texts like ‘Sold Out”, “1 Left in Stock”, “Stocks Coming Soon”, etc.
- Incorporate a feature for Newsletters signup
Creating and sending newsletter to the customers is a great driving factor for sales in your eCommerce site. By showing up your target customers the new products you’ve launched, or offers on board, or any personalised product recommendation, you are giving them a clear reason to visit your store and buy something.
A part of email marketing, it can push up your sales effectively! All you need is to have a clear segment in your site for Newsletters signup with a vivid and attractive form to be filled by the customers.
- Checkout process must be simple
While most eCommerce players are working hard on strategies for that, optimising the checkout process is a hard nut to crack. It is the lengthiest and most annoying stage of shopping for the buyers. Highly impatient beings, they even tend to leave the cart when checkout asks too much information to enter.
One great way to avoid the wearisome checkout is to get your site plugged in with One Step Checkout extension from the Magento marketplace and provide buyers with a simple, user-friendly and short checkout process.
Also, configuring the store with “Guest Checkout Option” can be a major turn-on for your site in converting all the first-time visitors.
- Place all your Flagship products on the homepage
To make sure all your visitors are going to stay and snoop out to other pages, promote all your flagship products on the homepage of your Magento store. The concept is purely based on customer behavioural traits.
Showcasing a bunch of products, eye-soothing offers, promo deals, etc. creates an impression in the buyers’ minds that you have more than your competitors. This persuades them to explore your site more.
- Creation of ‘Wish List’ feature
Buyers look for feasibility while purchasing a product. It might be the case that they have liked a product, but wish to buy it later after exploring more in the same category. As a store owner, you must provide them an option to save one or more favourite items in a ‘Wish List” or in the cart which they wish to purchase later.
While configuring the Wishlist feature is pretty easy in Magento, you need to make sure that the buyers can add maximum products to it.
One bonus tip: Put rich content
This one is based on the trending phenomenon of content marketing. All forms of marketing over digital platforms now involves distribution of rich, meaningful content and eCommerce segment is not aloof from that. Thereupon, while getting your Magento eCommerce site developed, emphasise embedding high-value content with vivid product descriptions, purposeful videos and clear images.
Blogging is also a canonical content marketing channel and eCommerce sites should have a blog section.
Making your eCommerce just beautiful isn’t sufficient. The success of an eCommerce site lies only on its ability to convert visitors into committed buyers.
If you want to apply these tricks of conversion optimisation for your running Magento store, our very own team of seasoned Magento developers at PHPProgrammers will be happy to help you. We are a pioneered Magento eCommerce development company in Sydney and will help you identify the major loopholes in your Magento site’s functioning and get these implemented.