To aim the global market, you clearly need a Multilingual store!
Shoppers today seek for a wide range of options while choosing a particular product. However, language seems to be a major barrier to them and their quest is restricted only to some local eCommerce websites.
While linguistic barriers result in great frictions in online shopping experiences, the only effective solution known to this is a Multilingual eCommerce store. (Click To Tweet)
The good news is that creating a multilingual store now with all the real benefits like language varieties, multiple currencies, taxes inclusions is as easy as pie. WooCommerce makes that stuff possible with plugins like WooCommerce Multilingual or MultilingualPress of WordPress.
The expert WooCommerce developers are widely deploying the inbuilt advantages of WooCommerce and the associated plugins of the WordPress to create seamless multilingual experiences in the eCommerce stores for retail businesses.
According to Common Sense Advisory’s work Localisation Matters, about “nine out of 10 customers” like to purchase things from a store which is adapted to their local language and serves with the regional needs.
While language seems to the greatest barrier for eCommerce stores that aspire to go global, WooCommerce will break apart all such limitations with its impressive multilingual plugins.
Why there’s no platform better than WooCommerce to build your Multilingual store?
While there are an innumerable number of platforms to build and intensify eCommerce stores, pick no other than WooCommerce if it is about providing the customers with excellent benefits of a multilingual site. Here are why.
For the WooCommerce stores that are meant to scale and expand its market limits, the MultilingualPress is quite an extremely performance-oriented plugin. It will open up a store in a particular language that will not be interfered with any other languages or code. This simply means if one opens up a site in Germany, luckily that won’t be slogged down with the loading of other language versions.
When language variations are introduced in a particular site, it might get complicated because no two languages are similar! One language version may come up with templates or design that are different than another. However, with MultilingualPress, retailers can add specific features or functionalities to the different language versions of the site separately.
No lock-in effect
Well, this is the best thing you can ask from a multilingual plugin. Since with MultilingualPress, you are creating different versions of an eCommerce site that will run autonomously there’s no chance that the site will go back to the original/default version after uninstalling the plugin.
Precisely, the no lock-in effect means:
- All sites will work like before
- No data loss
- No garbage output
There’s scope for the retailers to have an entire duplicate site as there’s no stopping to the usability of the WooCommerce’s plugin MultiliguialPress. The website owners can create duplicate pages or any post. Even all the settings can be recreated within the network.
Language translation is also easier with WooCommerce while the MultiligualPress does not do it with the TranslationManager Plugin, an exclusive WordPress extension! It is capable of providing accurate translations of a website in 50+ languages by working with about 4000 native speaking translators.
While the MultilingualPress connects the various translations belonging to different versions of an eCommerce site, the TranslationManager Plugin will buy the professional translations in the languages needed from the backend of the WordPress platform.
Latest Coding Standard
Built on the latest PHP 7.0, MultilingualPress is much faster and reliable. Optimised for WooCommerce, it helps in flawless coding or scripting while building different versions of a website.
SEO focus is served
While eCommerce retailers need to focus on the search engine optimisation ways to improve their SERP results or the rankings, the MultiligualPress serves that purpose well. With it, the WooCommerce experts can easily customise certain features, content or objects of the site, adhering to the language consistency that will boost each site’s visibility in Google.
Now that you have known that WooCommerce is the best thing available for creating standalone eCommerce websites with language variations, aren’t you eager to know what are the real benefits of a multilingual online store?
If yes, then the following section will help you know.
Core privileges of running a multilingual eCommerce store
Potential of customers get better
Customer buys after what they see or understand. Translating the content of a store into diverse languages will help people across various regions to understand in their native language what products and services are being sold.
Implicitly, a multilingual website removes all the boundaries to the regional audiences when they could not interpret an English eCommerce store, its products or its services and hence could not proceed to buy.
Substantial improvement in sales
While the default language of every store is English, the translation of websites into other popular language scripts like Spanish, Chinese, Dutch or Italian will help your store to open up new frontiers to gain customers from all over the world and increase the sales substantially.
Makes the store a global brand
Getting a store in more than one language versions will reflect its openness to the whole world. In other words, it creates a positive impression of the eCommerce brand as a global name, widely known to all regions’ clientele.
Customer satisfaction is raised
If you talk about customer satisfaction with a Multilingual eCommerce store, then it is assuredly ensured! A website that interacts with the shoppers in their native language is the best thing they can have and that’s why a multilingual site can attain an enormous competitive advantage over any other contemporary eCommerce site.
Search engine responses are enhanced
While it is crucial to get an eCommerce store placed well in the search engines of different countries that its owner wants to target, a multilingual website will necessarily favour its positioning in the various search engines. It will tacitly optimise all the content in varying languages to maximise visibility in the separate search engines of the countries.
Creating an eCommerce site with the support of multiple languages is perhaps easy when you have a great platform and some best eCommerce developers in Australia by your end. However, do not miss out this 5-steps checklist when you are ready to kickstart your own multilingual store.
- Choosing a host and installing WordPress
- Picking up an appropriate theme matching up with store’s products/purpose
- Installing a befitting eCommerce plugin for Multilingual feature
- Translating and optimising the website content
- Including currency conversions besides the language
Wrapping up things!
With WooCommerce, “Speak the language of your customers and sell more”. Start fresh in 2019 with a vibrant multi-language eCommerce store that perfectly caters to the audiences in any part of the world regardless of the linguistic barriers. Even with some minor restrictions, WordPress’s MultilingualPress is professionally the best, efficient and least complicated plugin known that help in creating an online multilingual store in a flexible way.
While a multilingual shop created with WooCommerce, utilising the MultilingualPressm plugin will help you grow and reach deeper in the international markets, do it in the right way by getting in touch with PHPProgrammers! We are a prominent website and eCommerce development company based in Sydney with vast clientele spread across the world and having inherent expertise in front-running eCommerce platforms like WooCommerce and Magento. So, our in-house team of dedicated WooCommerce developers will help you create a store with multilanguage support, offering smooth experiences to customers in their native languages. Reach us know.