Tag Archives: CMS developers

Things About Drupal! What Makes It An Ideal CMS Platform

Drupal CMS

There’s nothing more dynamic as a framework like Drupal!

Don’t believe it? We’ll give enough reasons to!

Prior to a website or web application development, enterprises or organisations are faced with a critical challenge of picking the ultimate CMS among the wide number of options in the market. While it mainly depends on the type of website or application one wants to build, Drupal is that one ideal framework for answering to the needs and concerns of all kinds of web projects.

Drupal: What is it?

Created back in 2000 by two of the most intellect students Dries Buytaert and Hans Snijder, Drupal is a powerful CMS, Content Management System, designed to create sophisticated websites or applications for businesses and other purposes.

As on May 2018, Drupal has over one million sites and it is projected to grow more!  With 1.960,074 total sites live and built with Drupal, the growth rate of its usage since 2011 has been remarkable.

Drupal Usage

Image Source: trends.builtwith.com

Without a doubt, Drupal developers have worked really hard to come up with something as dynamic as this framework which makes way for widespread categories of websites.

Drupal website

Image Source: similartech.com

Well, there’s a lot you can do with Drupal web development! We at PHPProgrammers, a leading web development company in Australia also believe that and our in-house team of skilled web developers along with CMS experts help businesses in realising their dream of a web solution in a flick.

With Drupal 8, things have got even better, with nearly 50% increase in the number of websites in a year.



Image Source: twitter.com
 While lots of people are pretty much aware that Drupal is the trending most, potential and a much-forwarded CMS, we’ve pinned down certain facts that make it so.

#1 Reliability and Scalability

With skyrocketed adoption rate, Drupal 7 has been already reigning with over a million websites. Compared to the earlier versions, there’s more to look in it and that gave major reasons for users of previous versions to migrate to it. The version 8 is also on the same track!

If there is one framework that can handle any amount of traffic, be it an enterprise application or a generic website, it is Drupal.

With Drupal’s all-inclusive feature-set and great customisation functions, it empowers the developers to embed high-end elements in the sites or applications.

“Drupal focuses on providing standard features including reliable performance, strong security, and reliable customizability”

To put simply, it paves a way towards successful branding for businesses and helps them achieve corporate success.

#2 Enhanced  Usability

Once a website or application is built using Drupal, the owners have complete control over it. That means, they can modify, tweak or twist in any feature and make changes in the content.

As a CMS, it is unexpectedly easy for them to learn and use, even without taking help of any tutorials or instruction manuals.

With some best of sites built with Drupal like Manhatten, eBay, Twitter, BBC Store, Stanford University, and The Economist, it is even suitable for small enterprises needing a standard website. Whether one is looking for an eCommerce store setup or a website embedded with information and intuitive elements, Drupal is the most feasible solution for all.


Video Source: Dries Buytaert

#3 Top-notch Security

“Security is the top priority” and Drupal’s every version promises some great security upgrades to safeguard the sites from all form of privacy breaches. The key driving factor in the last Drupal version, 8.0 is its reliance on different third-party components such as JQuery, Symfony, or Twig.

It is widely known among the developers community for its top-notch security measures which add to other consistent security patches and updates provisioned by the Drupal developers’ Security Advisory team.

Besides, the team operates 24×7 to resolve all the reported security issues, provide assistance to module maintainers for resolving security issues and help in the documentation for writing code and securing the website.

#4 Multilingual Support

Yes. Drupal is a multilingual framework. This reflects its flexibility as a CMS. All the key functionalities and modules of Drupal are available in 90 foreign languages. When the spread of the internet is not limited to Australia or the UK or just to the English speakers, the demand for multilingual websites is on the rise.

Drupal addresses to this pressing need. It is so far the most affordable and effective framework at present to create websites with multi-language support to help businesses in their global marketing and branding strategy.

#5 Drupal has its own SEO speciality

While SEO or search engine optimisation is the powerful aspect to make the virtual or web presence of a site more prominent, Drupal CMS takes care of that! It covers the basic as well as advanced SEO measures to optimise a site’s content for greater visibility and traffic from the search engines.

With numerous SEO modules from third-parties, it empowers the companies and their marketers to take their website’s search engine optimisation efforts to another level, fetching more traffic.

 Drupal Development

#6 Easing out every complexity  of a site

With every new version upgrade, Drupal got better relieving the developers and website users from all the complexities of working on a site.

While the best Drupal developers can deploy all the coherent and key functionalities of the CMS to easily craft a user-friendly and competent web solution, they can also deal with websites’ complex requirements using its customisation features. In other words, it got more advanced with days to provide enough room for the developers to create and modify bigger sites with heavy structure effortlessly.


So, Why choose Drupal?

Here’s the clear answer.

If you’ve got enough reasons to deploy Drupal, then wait no more! Get for your business the most dedicated Drupal developers on hire from our team and get the best of web solution with the highest form of digital experiences.  


Comprehend your holiday shoppers with better tactics

holiday shoppers

The majority of online stores are aware of ‘who’ the target customers are. But for many of us, its a guessing game as to what comes to understanding the ‘who’, ‘what’ and ‘when of the customers’ data in real time. With all the data available to us, knowing how to analyze the data by extracting it from the actionable insights is difficult. The best way is to put yourself in the mind of your customer at every step of the buying cycle. And successfully doing so would enable you to understand who is visiting and who is there to buy, what marketing campaigns should be run to be attributed to the traffic and conversion, understanding the correct time for the customers to not only visit but to make a purchase. With the proper understanding of these things, you can approach your customer in the most effective way possible, that also for the biggest shopping season of the year.

What does the data tell you:

1. Who are you marketing to?

product and service

With the holidays just around the corner, you might be selling to varied types of customers, and they might want something not so similar to what your traditional customers normally ask for.

Understanding who your customers are may actually help you out and help you segment the groups during the holidays to initialize the site traffic, overall revenue and also the order value or your product and service.

With the approaching biggest holidays of the season, here are the following questions which need to be asked to gain proper knowledge about your clienteles:

  • Who is making the last minute purchase?
  • Who are your store’s holiday shoppers?
  • What are the products your target market is abandoning?
  • Which segment among your customer base is abandoning the products?

2. What strategy worked and what didn’t?

marketing strategy

Start simply by understanding the prevailing demographics of the customer’s product data and purchase through conducting customer surveys, online resources, tracking tools, for a quick overview. Get the insights from your last year’s strategy which worked well in the holiday performance. Take a deeper glance at:

  • Male Vs Female- Buying habits
  • Age wise purchase value
  • Most effective abandoned cart offers
  • Most successful gifting recommendations
  • Free shipping promotional offers

By taking a look at all these, you can understand who your shoppers are and what products channels are diving site traffic followed by revenue, are they opting for.

3. When is the correct time to start marketing?

time to start marketing

When it comes to generating holiday sales, its all about timing. Interesting and catchy offers should start by September end and run through even the last minute shipping deals in December. Use your store’s data to function when you reach your key selling dates. For many stores, online retailers notice an average increase in Cyber Monday revenue of 21 percent compared in 2012 and for many other stores, Cyber Monday and Black Friday of Internet sales ate the key selling seasons.

Have the right tools and expert CMS developers, can help you with professional services as you will be able to tap the target customer as per your wish.