Tag Archives: eCommerce Platform

Multilingual eCommerce Stores Are To Get Better With WooCommerce

Multilingual WooCommerce

To aim the global market, you clearly need a Multilingual store!

Shoppers today seek for a wide range of options while choosing a particular product. However, language seems to be a major barrier to them and their quest is restricted only to some local eCommerce websites.

While linguistic barriers result in great frictions in online shopping experiences, the only effective solution known to this is a Multilingual eCommerce store. (Click To Tweet)

The good news is that creating a multilingual store now with all the real benefits like language varieties, multiple currencies, taxes inclusions is as easy as pie. WooCommerce makes that stuff possible with plugins like WooCommerce Multilingual or  MultilingualPress of WordPress.

woocommerce

The expert WooCommerce developers are widely deploying the inbuilt advantages of WooCommerce and the associated plugins of the WordPress to create seamless multilingual experiences in the eCommerce stores for retail businesses.

According to Common Sense Advisory’s work Localisation Matters, about “nine out of 10 customers” like to purchase things from a store which is adapted to their local language and serves with the regional needs.

While language seems to the greatest barrier for eCommerce stores that aspire to go global, WooCommerce will break apart all such limitations with its impressive multilingual plugins.

Why there’s no platform better than WooCommerce to build your Multilingual store?

While there are an innumerable number of platforms to build and intensify eCommerce stores, pick no other than WooCommerce if it is about providing the customers with excellent benefits of a multilingual site. Here are why.

Multilingual WooCommerce

Superior performance

For the WooCommerce stores that are meant to scale and expand its market limits, the MultilingualPress is quite an extremely performance-oriented plugin. It will open up a store in a particular language that will not be interfered with any other languages or code. This simply means if one opens up a site in Germany, luckily that won’t be slogged down with the loading of other language versions.

Unmatched flexibility

When language variations are introduced in a particular site, it might get complicated because no two languages are similar! One language version may come up with templates or design that are different than another. However, with MultilingualPress, retailers can add specific features or functionalities to the different language versions of the site separately.

No lock-in effect

Well, this is the best thing you can ask from a multilingual plugin. Since with MultilingualPress, you are creating different versions of an eCommerce site that will run autonomously there’s no chance that the site will go back to the original/default version after uninstalling the plugin.

Precisely, the no lock-in effect means:

  • All sites will work like before
  • No data loss
  • No garbage output

Higher usability

There’s scope for the retailers to have an entire duplicate site as there’s no stopping to the usability of the WooCommerce’s plugin MultiliguialPress. The website owners can create duplicate pages or any post. Even all the settings can be recreated within the network.

Translation facility

Language translation is also easier with WooCommerce while the MultiligualPress does not do it with the TranslationManager Plugin, an exclusive WordPress extension! It is capable of providing accurate translations of a website in 50+ languages by working with about 4000 native speaking translators.

While the MultilingualPress connects the various translations belonging to different versions of an eCommerce site, the TranslationManager Plugin will buy the professional translations in the languages needed from the backend of the WordPress platform.

Latest Coding Standard

Built on the latest PHP 7.0, MultilingualPress is much faster and reliable. Optimised for WooCommerce, it helps in flawless coding or scripting while building different versions of a website.

SEO focus is served

While eCommerce retailers need to focus on the search engine optimisation ways to improve their SERP results or the rankings, the MultiligualPress serves that purpose well. With it, the WooCommerce experts can easily customise certain features,  content or objects of the site, adhering to the language consistency that will boost each site’s visibility in Google.

Now that you have known that WooCommerce is the best thing available for creating standalone eCommerce websites with language variations, aren’t you eager to know what are the real benefits of a multilingual online store?

If yes, then the following section will help you know.

Core privileges of running a multilingual eCommerce store

Multilingual WooCommerce

Potential of customers get better

Customer buys after what they see or understand. Translating the content of a store into diverse languages will help people across various regions to understand in their native language what products and services are being sold.

Implicitly, a multilingual website removes all the boundaries to the regional audiences when they could not interpret an English eCommerce store, its products or its services and hence could not proceed to buy.

Substantial improvement in sales

While the default language of every store is English, the translation of websites into other popular language scripts like Spanish, Chinese, Dutch or Italian will help your store to open up new frontiers to gain customers from all over the world and increase the sales substantially.

Makes the store a global brand

Getting a store in more than one language versions will reflect its openness to the whole world. In other words, it creates a positive impression of the eCommerce brand as a global name, widely known to all regions’ clientele.

Customer satisfaction is raised

If you talk about customer satisfaction with a Multilingual eCommerce store, then it is assuredly ensured! A website that interacts with the shoppers in their native language is the best thing they can have and that’s why a multilingual site can attain an enormous competitive advantage over any other contemporary eCommerce site.

Search engine responses are enhanced

While it is crucial to get an eCommerce store placed well in the search engines of different countries that its owner wants to target, a multilingual website will necessarily favour its positioning in the various search engines. It will tacitly optimise all the content in varying languages to maximise visibility in the separate search engines of the countries.  

 

Creating an eCommerce site with the support of multiple languages is perhaps easy when you have a great platform and some best eCommerce developers in Australia by your end. However, do not miss out this 5-steps checklist when you are ready to kickstart your own multilingual store.

  • Choosing a host and installing WordPress
  • Picking up an appropriate theme matching up with store’s products/purpose
  • Installing a befitting eCommerce plugin for Multilingual feature
  • Translating and optimising the website content
  • Including currency conversions besides the language

woocommerce

Wrapping up things!

With WooCommerce, “Speak the language of your customers and sell more”. Start fresh in 2019 with a vibrant multi-language eCommerce store that perfectly caters to the audiences in any part of the world regardless of the linguistic barriers. Even with some minor restrictions, WordPress’s MultilingualPress is professionally the best, efficient and least complicated plugin known that help in creating an online multilingual store in a flexible way.  

While a multilingual shop created with WooCommerce, utilising the MultilingualPressm plugin will help you grow and reach deeper in the international markets, do it in the right way by getting in touch with PHPProgrammers! We are a prominent website and eCommerce development company based in Sydney with vast clientele spread across the world and having inherent expertise in front-running eCommerce platforms like WooCommerce and Magento. So, our in-house team of dedicated WooCommerce developers will help you create a store with multilanguage support, offering smooth experiences to customers in their native languages. Reach us know.

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9 Secrets To Assure Your Magento Store Gets More Sales

Magento eCommerce

Struggling to get enough sales for your Magento-built eCommerce store?  

It might be plagued with too many conversion killers. Flat CTAs, slow load times, wrong social media integration are some worth mentioning.  

If you are a smart eCommerce player, then thwart these conversion killers and optimise your site for ultimate conversions. While you need to get yourself some well-versed Magento eCommerce developers from a reputed eCommerce development firm to ensure that, also make sure the store developed will give your customers a reason to keep coming back.

Australia is becoming an eCommerce powerhouse So, isn’t it obvious that the eCommerce marketplace is now filled with more challenges with millions of alike webstores swarming across the internet? Clearly, to get a firm position in the market, you need to be out-of-the-box with your store and its selling strategies.

While you have Magento, the world’s most flexible eCommerce platform to develop a thriving and revenue-driven store, you need to nurture its customisation options rightly to let it battle out the conversion killers.

Here we’ve discussed how.

Advanced tips for conversion optimisation with Magento development services

 

  • Work on the loading speed

Magento eCommerce

In 2018, there’s truly no place for a slow eCommerce website. In fact, shoppers don’t have that patience to wait and speed is also about creating the first impression about the site.

Hitting on the statistics, Neil Patel mentioned that speed is a killer. 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.”

So, what should be the right stroke of strategy to get your site’s loading speed as less as possible, i.e. with 2-3 seconds.

  • Optimise the sizes of images, including that of products using pro tools like Cloudinary, Cloudfare, Imageoptim or JPEGmini.  
  • Compress the CSS and JS files
  • Cache each of the pages in their latest versions so that browsers need to generate them every time users visit the pages
  • Get a CDN or Content Delivery Network which will spatially distribute your pages to the end users
  • Use less number of 301 redirects.
  •  Making the site mobile-responsive

Magento eCommerce

We are living in the mobile-first era, where 50% of the millennials prefer buying online, and that too via their mobile phones.

statistics

Image Sourceamasty

While making your Magento eCommerce store mobile-friendly will help you score well in SERP rankings, it will also grab more customers, by luring the mobile users. So, with the world experiencing a growing number of mobile users, you are sure to get more buyers and hence more conversions.

As Magento 2.0 is by default designed to make sites responsive, regardless of the devices, make sure your store is migrated to it from the earlier version. Another way to do that is by using responsive themes like Argento or Magento Mobile HTML5 Theme.

  • Improved search features

Magento eCommerce

Implementing improved search techniques for your visitors will push them to convert. As a matter of fact, most buyers use the internal site search to find a product instead of searching the same on Google. Also, there are 200% likely chances that a site searcher will convert to a buyer.

Following that, the search feature of an eCommerce site plays the role of a catalyst in the performance of a site. Thus, you need to be sure that the search field of your site is providing visitors with the most relevant results.

Some quick ways to achieve that.

  • Faster appearance of results with autocomplete
  • Autocorrect and spelling suggestions
  • Not one but many relevant, related product recommendations
  • Advanced filtering with application of multiple filters

So, as you build your site, forget not to ask your hired Magento developer to apply these effective search mechanisms by integrating AJAX search algorithms.

  • Integrate multiple options for payments

Magento eCommerce

eCommerce trend has preoccupied the retail business sector in Australia, with an overwhelming number of online shoppers. But, what’s crucial in making their digital shopping experiences more better is making every facility of shopping seamless and digitised.

Online payment system with more than one mode of payment is hence said to be an integral feature required in every eCommerce store. Besides cash-on-delivery, they crave for options for all forms credit/debit cards payment, eWallet payment, and even option like ‘Buy Now, Pay Later’.

Fortunately, Magento is bundled by default with all the conventional as well as premium payment methods. Its authentic and most secured payment gateways are:

  • Authorise.Net
  • PayPal
  • Braintree
  • Amazon Payments
  • Stripe
  • Be transparent in displaying stocks

Magento eCommerce

When you’re transparent to the customers about what you hold in stock, it helps them avoid any dilemma. Listing any product, but not having it in stock also creates a negative impact on the store and they might not visit again!  

So, you need to make product displays in your site transparent with texts like ‘Sold Out”, “1 Left in Stock”, “Stocks Coming Soon”,  etc.

  • Incorporate a feature for Newsletters signup

Magento eCommerce

Creating and sending newsletter to the customers is a great driving factor for sales in your eCommerce site. By showing up your target customers the new products you’ve launched, or offers on board, or any personalised product recommendation, you are giving them a clear reason to visit your store and buy something.

A part of email marketing, it can push up your sales effectively! All you need is to have a clear segment in your site for Newsletters signup with a vivid and attractive form to be filled by the customers.

  • Checkout process must be simple

Magento eCommerce

“Shoppers demand a frictionless end-to-end shopping experience, with easy access across all devices, simple payment options and convenience across all touch points.”

While most eCommerce players are working hard on strategies for that, optimising the checkout process is a hard nut to crack.  It is the lengthiest and most annoying stage of shopping for the buyers. Highly impatient beings, they even tend to leave the cart when checkout asks too much information to enter.

One great way to avoid the wearisome checkout is to get your site plugged in with One Step Checkout extension from the Magento marketplace and provide buyers with a simple, user-friendly and short checkout process.  

Also, configuring the store with “Guest Checkout Option” can be a major turn-on for your site in converting all the first-time visitors.

  • Place all your Flagship products on the homepage

Magento eCommerce

To make sure all your visitors are going to stay and snoop out to other pages, promote all your flagship products on the homepage of your Magento store. The concept is purely based on customer behavioural traits.  

Showcasing a bunch of products, eye-soothing offers, promo deals, etc. creates an impression in the buyers’ minds that you have more than your competitors. This persuades them to explore your site more.

  • Creation of ‘Wish List’ feature

Magento eCommerce

Buyers look for feasibility while purchasing a product. It might be the case that they have liked a product, but wish to buy it later after exploring more in the same category. As a store owner, you must provide them an option to save one or more favourite items in a ‘Wish List” or in the cart which they wish to purchase later.

While configuring the Wishlist feature is pretty easy in Magento, you need to make sure that the buyers can add maximum products to it.

One bonus tip: Put rich content

This one is based on the trending phenomenon of content marketing. All forms of marketing over digital platforms now involves distribution of rich, meaningful content and eCommerce segment is not aloof from that. Thereupon, while getting your Magento eCommerce site developed, emphasise embedding high-value content with vivid product descriptions, purposeful videos and clear images.

Blogging is also a canonical content marketing channel and eCommerce sites should have a blog section.

Closing thought

Making your eCommerce just beautiful isn’t sufficient. The success of an eCommerce site lies only on its ability to convert visitors into committed buyers.

If you want to apply these tricks of conversion optimisation for your running Magento store, our very own team of seasoned Magento developers at PHPProgrammers will be happy to help you. We are a pioneered Magento eCommerce development company in Sydney and will help you identify the major loopholes in your Magento site’s functioning and get these implemented.

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Comprehend your holiday shoppers with better tactics

holiday shoppers

The majority of online stores are aware of ‘who’ the target customers are. But for many of us, its a guessing game as to what comes to understanding the ‘who’, ‘what’ and ‘when of the customers’ data in real time. With all the data available to us, knowing how to analyze the data by extracting it from the actionable insights is difficult. The best way is to put yourself in the mind of your customer at every step of the buying cycle. And successfully doing so would enable you to understand who is visiting and who is there to buy, what marketing campaigns should be run to be attributed to the traffic and conversion, understanding the correct time for the customers to not only visit but to make a purchase. With the proper understanding of these things, you can approach your customer in the most effective way possible, that also for the biggest shopping season of the year.

What does the data tell you:

1. Who are you marketing to?

product and service

With the holidays just around the corner, you might be selling to varied types of customers, and they might want something not so similar to what your traditional customers normally ask for.

Understanding who your customers are may actually help you out and help you segment the groups during the holidays to initialize the site traffic, overall revenue and also the order value or your product and service.

With the approaching biggest holidays of the season, here are the following questions which need to be asked to gain proper knowledge about your clienteles:

  • Who is making the last minute purchase?
  • Who are your store’s holiday shoppers?
  • What are the products your target market is abandoning?
  • Which segment among your customer base is abandoning the products?

2. What strategy worked and what didn’t?

marketing strategy

Start simply by understanding the prevailing demographics of the customer’s product data and purchase through conducting customer surveys, online resources, tracking tools, for a quick overview. Get the insights from your last year’s strategy which worked well in the holiday performance. Take a deeper glance at:

  • Male Vs Female- Buying habits
  • Age wise purchase value
  • Most effective abandoned cart offers
  • Most successful gifting recommendations
  • Free shipping promotional offers

By taking a look at all these, you can understand who your shoppers are and what products channels are diving site traffic followed by revenue, are they opting for.

3. When is the correct time to start marketing?

time to start marketing

When it comes to generating holiday sales, its all about timing. Interesting and catchy offers should start by September end and run through even the last minute shipping deals in December. Use your store’s data to function when you reach your key selling dates. For many stores, online retailers notice an average increase in Cyber Monday revenue of 21 percent compared in 2012 and for many other stores, Cyber Monday and Black Friday of Internet sales ate the key selling seasons.

Have the right tools and expert CMS developers, can help you with professional services as you will be able to tap the target customer as per your wish.