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Progressive Web Apps: Taking Web Development To A New Level

PWA

Web development is always about taking a leap into something better!

And, here Progressive Web Apps or rather PWA is one such leap for you.

But, what actually PWAs are?

Progressive web applications or PWAs are websites that perform as apps. With a blend of all the advantages of a native mobile app and a website, a PWA will look like a web application but give the experience of a native app. It means speedy performance, offline availability, cross-platform support, push notifications and so forth.

While businesses operating through websites are to gain a lot with this actually progressive technology, we at PHPProgrammers have summed up here everything about the PWAs just for you!

What is PWA?

Progressive web apps (PWA) is a new concept that bridges the gap between websites and mobile apps. They promise offline capabilities as well as improved speed and performance.

PWAs are fast expanding ever since the idea was resurrected by Google in 2015. Why is so? While the answer lies in the enhanced user experience that a PWA offers, there are other solid reasons too.

While the technology giant, Apple decided last year on March to support the technology that will help in the development of PWA on its own, Gartner announced that 50% of all native apps will switch to being PWAs by 2020.   

Oh, well, that’s a huge change expected!

So, what makes PWA so unique?

Designed to perform and look just like a mobile app, a PWA let the users have the functionalities of a website with dynamic database access. So, like a website, it can be accessed with a URL and is indexable by the search engines, letting your site to be discovered in the web, unlike an app.

Clearly, PWA are web solutions that feel like a mobile app, worthy of being on the mobile’s home screen but functions as a website!

Video Source: Google Chrome Developers
 

If you ask more about PWA, take a look at its benefits.

Assured Benefits of Progressive Web Apps

PWA

1. Enhanced performance

PWAs work much faster than any website or mobile app because of the way the technology caches and delivers every content, from the text, images to stylesheets on the site. The Service Workers, an underlying script that runs in the backend is responsible for that. It works uniquely from the site by only seeking the raw data and not the page design or layout elements. This deliberately results in increased speed causing more user interactions and hence conversions.

2. Faster device installations

Browsers automatically request the visitors to install the PWA by initiating a Call-to-action, and unlike mobile apps, they have shorter download times. Also, the downloads are not routed through any app stores like Google Play Store or the App Store.

Thus, a PWA can quickly get into a user’s device without even going through the lengthy and discretionary process of app store submissions.

3. Works offline

PWAs hold the brilliant capability to work offline with any network or WiFi connectivity. While the Service Workers is used up every time to cache new content, any changes are immediately directed to the local server. Thus, users can keep browsing it without fearing any loss of the data they have earlier fed.

4. Push Notifications

Push notifications are a key selling point for mobile apps as that keeps the users engaged and urge them to interact with the app from time to time. PWA comes with the feature of push notifications or engaging alerts too. The businesses operating a progressive web app can now get an entirely new way of marketing, pushing advertisements for new services, new products directly to the customers’ mobile devices.

5. Smaller storage consumption

Progressive Web Apps use up only a fraction of data compared to any native application. Thus, it is obvious that they would require very less space for storage in mobile devices. And, users can’t be any more happy with this fact that their app is not eating up considerable space in their device.

PWA

Image Source: searchenginewatch.com

Here are other sound benefits that you as a business can get by developing your website as a PWA.

  • Development time and costs are much less
  • Bypass the costly process of app store submissions
  • Enhances the user experience with great loading speed
  • Increases the organic search traffic
  • Raises the users’ time on the site
  • Increased engagement with push notifications
  • Rise in the profits due to more conversions

Great examples of Progressive Web Apps that are driving branding and business parallelly

Instagram

PWA

Starbucks

PWA

Uber

PWA

Washington Post

PWA

Alibaba

PWA

AliExpress

PWA
With all of these giant names witnessing a sharp rise in their conversions rate, it’s evident that PWAs are going to be a boon for business owners.

E-commerce and PWA

The fact that your website is universally accessible everywhere and to everyone will make your business more prominent globally. A progressive web app makes that possible.

The goal of every business that operates through a standalone website is to reach out to as many customers as possible. PWA is perfect for such businesses and for eCommerce it’s a sheer win-win situation. eCommerce brands can get all the trailblazing benefits of a progressive web app like enhanced speed, offline browsing experience, push notifications, multiple devices support, etc., all that will help them raise profits!

As per the success story of Alibaba whose PWA has caused 76% rise in conversions, “Creating a mobile-first and user-centric site that incorporates the best features of a native application will help businesses in maintaining a competitive edge by paving their path to conversions.”

Besides, Magento too announced the release of PWA Studio to help retailers solve their long-term dilemma of mobile conversions. According to the Magento experts, PWAs overcome multiple online retail challenges with facilities of fast browsing, Instant app gratification, push notifications and re-engagement.

 

Video Source: Magento

 So, wondering if your eCommerce website needs to be built into a PWA?

Offering some of the best possible benefits, PWA is a breakthrough advancement in the web development world now. With unmatched capabilities to dominate the web by target users of mobiles, desktops and laptops, PWA is the next big thing for your eCommerce.

So, do not wait anymore!

Get partnered with an evolving and expertise PHP web development firm like us who could enable your prevailing website or any conceived business idea into a stunning Progressive Web App.

Rounding off

With all things summing, we know the question that is running into your head. Is PWA ready for your business? The answer is not as straightforward as you have thought so.

On one hand, building a PWA takes less time, less effort and even less overhead compared to any native app. It is capable of devices integrations and has all the capabilities of a mobile app, including offline storage, geolocation, push notifications and camera controls.

On the other hand, building a PWA means getting these above core functionalities rendered in a website. That not only need complex to stringent programming with unique components like service workers, but also an assurance that these components will behave accordingly in different devices.

Thus, to say the least, to have a PWA developed for your business, you need a web development team that has sheer excellence of working on this avant-garde PWA technology.

While clearly, progressive web applications are the next-gen web solutions driving businesses and brands, it’s time for you to join the rage of PWA. Hire our PHP programmers and web experts having in-depth knowledge of the market to take your website to a new level with PWA!

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Make Your Store Better In 2019 With Magento 2.3

Magento 2.3

Big things await for eCommerce businesses with Magento 2.3 release!

While so far Magento has been ruling the world of eCommerce, the anticipated release of the next major version 2.3 sooner will make things even better for the retail merchants.

Even though the release date has not been finalised till now, everyone, from the Magento community members to the developers and merchants are looking ahead to the round of fresh features that 2.3 version will roll out for eCommerce stores.

Like very earlier version upgrade, Magento 2.3 will uncover some exciting features that will open up new opportunities for the sellers to enhance their customer experiences and back-end efficiency. Magento programmers in Australia while advocating the release note of the new version said it will bring features that will directly fuel up UI, UX and performance. For instance, it introduces a friendly page builder and then there’s a feature of Asynchronous API.

So, we all know that Magento is going to get bigger with this major release easing the tasks of both Magento developers and e-tailers.  Without a further fuss, this blog post highlights the new features of Magento 2.3.0 and how they would amplify the eCommerce presence for retailers in 2019.

Magento 2.3 Features & Everything You Should Know

Super-friendly Page Builder

Magento 2.3 empowers the users of the platform, that is, eCommerce merchants to create engaging and customised pages themselves with Page Builder, an intuitive, easy drag and drop interface. It is built based on the revised Bluetooth CMS extension, bought much prior by Magento and brings forth a tool to let merchants take full control of the content on the pages.

Magento
The Page Builder is further integrated with extensive features of Magento like widgets and gallery, to include these contexts in the website’s pages. All in all, it helps in creating new pages, enriching product/categories content, and positioning elements in the page in a highly customised way as the merchants deem fit for their site.

While this user-friendly Page Builder will be generally available in the Magento Commerce, it needs to be bought from the marketplace in case of the open-source version.

Multi-source Inventory

The ever-growing number of merchants using Magento have been expecting some quirk improvements on how they sell, stock up and deliver products. The all-new feature Multi-source Inventory (MSI) this time meets up to their expectations and will help them brilliantly to increase their operational efficiency in inventory management. With it, merchants can altogether manage the inventories hoarded in different locations from a sole admin.

Magento
Not just this, the feature of MSI also count on great benefits for merchants with a single source of inventory. With an inventory reservation system, it tracks deductions from the stock of salable products whenever a customer orders something. This resultantly helps the store owners to keep accurate quantity counts of their stocks and execute high-performing checkouts.  

PWA Studio

With the influence of Smartphones catching up with eCommerce, more than a half of buyers come through mobile devices. To be fair, the percentage would nearly reach 85 or 90% by 2019. Fortunately, Magento 2.3 is deliberately developed to address this increasing rage of mobile shopping with the PWA Studio.

Video Source: Magento

To support the earlier evolved concept of PWA (Progressive Web Apps) that deliver applications with superior mobile experiences, Magento releases PWA Studio as a toolkit in the 2.3 version. It will allow the Magento developers to create Progressive Web Apps providing app-like experiences to customers using the platform. So, users will no longer require installing the application.

While PWA Studio helps to deliver mobile commerce sites that are fast, reliable and all way integrated to give comprehensive experiences, they have an upper hand in SEO aspect and can improve the conversions, page performances too. Furthermore, PWAs in Magento are created with features like offline support and will be regularly updated with refreshing features, by being an initiative of the open-source version.

Asynchronous APIs

Differing much from the usual Web APIs, Asynchronous APIs which enable better control to users with the ability to make a request or bulk requests.  Unlike in the former case where the users after making a request to the Web Service have to wait for the response, they do not need to in the latter. Subsequently, a separate status API gets available to check upon the request’s progress.

Magento
As the integrations do not require to wait for the requests to be fully completed while making the calls, the new scalable APIs result in better performance.

Bonus Features

Magento 2.3.0 is further coupled with some more updates and enhancements which are poised to make the journey of merchants bit smoother. Here are they.

GraphQL: It is a query language and flexible storefront API integrated into the ecosystem of the new Magento version. Owing to this feature, the Magento programmers will be able to query data elements from APIs in one request.

Magento Shipping:  Its an added support providing new fulfilment options along with global availability.

Security tools: Merchants could better secure their online store and restrict unauthorised access by switching to 2.3 version with features like ReCAPTCHA and TFA (Two-factor Authentication).

Declarative Schema: There’s a new approach called Declarative Database Schema, with which developers can define database structures or the changes in XML files, rather than defining them with scripts installation.

Wrapping Things Up!

With all new tools, Magento 2.3.0 is here to make online merchandising easier than before with seamless management of back-end operations. For years, Magento and its huge community consistently aim at advancing the platform as eCommerce merchants grow and evolve. This time again Magento 2.3 is the inevitable outcome of their efforts and unlike the earlier versions,  this release pack brings out refreshing features and impactful improvements. So, how it will ignite the growth of online merchants in 2019 or how will help the Magento experts to meet up their client’s expectations is yet to be seen.  

Do you own a Magento store and want it to be upgraded to the latest version? Feel free to join hands with PHPProgrammers, a leading eCommerce development company in Australia that is specialised in Magento and other front-running platforms to provide fascinating stores to merchants to augment their online presence.


Make Your Magento Store Holiday Ready With These Tips

Magento

Holidays are approaching! Are you ready for the holiday fever?

You need to equip your eCommerce store to deal with the great shopping binge that gets into the heads of customers during that time of the year.

Nothing pushes away a buyer faster than a bad online experience during that time. Magento is no doubt the biggest platform of reliable eCommerce development and there is a round of tricks that you can apply with it to equip your eCommerce store for this holiday season.

Festive times are the busiest period for the retailers and a solid eCommerce strategy can increase up their earnings by manifold. Magento developers community have come with distinctive strategies to boost your Christmas, New Year or Black Friday, Cyber Monday sales. We, at PHPProgrammers, a time-worn Magento development services provider have compiled them here for your convenience. But above all, what is necessary to get your Magento store fully prepared for the seasonal peaks is the complete understanding of the customers and what can fascinate them to buy more.

Magento best practices to scale up sales this holiday

Targeting Holiday emails that convert

Magento

While most eCommerce merchants prepared for the long holidays by thinking that deals and offers will be great, they often ignore the power to create an engaging and conversion focused emails.

Generate emails that can actually convert your potential customers with quirk measures.

 

  • Spread a unique content: It is the season where none of the eCommerce companies leaves a chance to promote them with brilliant offers or discounts. So, what will make customers come to you? Obviously, something unique and out-of-the-box will push them to your site. So, target your emails by showcasing all the differentiators of your store. They may be price guarantees, freebies, complimentary gift wrapping, cashback and price guarantees.
  • Incentivise with right stuff:  Offering a free item or a discount coupon will no doubt excite your customers but such incentives hit rightly on the minds of buyers when the offers are related to their current purchases. Be it a free gift, or an in-store discount, place them on products that will complement or supplement their last purchase.
  • Recommendations: Holidays are hugely marked as gifting seasons with a major trend of self-gifting setting in among the buyers. Use your store’s email feature to send gift recommendations and encourage self-gifting. Send recommendations for products based on their purchase experiences evaluated from their orders history.

Triumph over  your competitors

Magento

You need to be proactive to reap the most of holiday season spree and rival the competitors’ strategies. Magento revealed that going mobile and having alternative payment systems will help an eCommerce company take over other giant companies.

However, if you concentrate on providing the mobile experience, make sure to make the mStore’s speed faster, facilitate seamless UX, and multiple payment options. Mobile-centric deals are reckoned to increase conversions only when it is supported with great UX.

However, you need to keep these in mind to promote holiday sales with mobile targeting.

  • Timing is really important. While BI statistics have revealed that most buying activities take place between 10 PM and 11 PM on Black Friday and between 9 PM and 11 PM on Cyber Monday, try to target your promotions on the hours.
  • Zero percent financing promotions like active social media promotions result in more increase in eCommerce sales.
  • Customers acquired during Black Friday or Cyber Mondays, have a lower LTV or lifetime value. This is because online buyers are most opportunistic who look for seasonal spree or advantages to buy their wishlist-ed items.

Prepare your loyalty scheme to re-engage customers

Magento

Magento community this season rolled out for the retailers a month-by-month plan for initiating loyalty program.

Call back the customers who haven’t visited your site for long and discover the most valuable and consistent shoppers to target your loyalty programs. Specifically in eCommerce, connecting with the existing customers is more profitable than acquiring new customers during the peak seasons.

The best way to run a loyalty campaign for your Magento-built store in this Christmas holidays is to include this three-step program.

 

  • Step One: Engage the ‘at-risk’ customers

‘At-risk’ consumers are the ones who haven’t purchased from the store a while and so holidays are the perfect time to bring them back.  Personalised notifications, messages or emails is pretty effective as that make them realise that you value them as individual customers even when they are the former purchasers.

 

  • Step Two: Engaging the biggest Advocates

During peak sales time, the biggest influence that an eCommerce company can create on the buyers is through word-of-mouth promotions especially social proofs. They help in driving conversion of the new buyers. However,  for that, you need to encourage the biggest advocates of your shop, i.e. regular or repetitive buyers whose average order values are high. Incentivise them at the checkout point with rewards or bonus points to leave positive constructive reviews.

 

  • Step Three: Engaging the most loyal ones

A customer who joins a loyalty program is 47% more likely to make a second purchase than a customer who doesn’t. So, re-engaging your customers who hold membership in your loyalty scheme will help you close more sales. Targeted emails with points reminders, available rewards or redeem offers are some of the ways to secure repetitive purchases from your loyal customers during holidays.

Here is this one extra step to retain and increase the LTV (Life Time Value) of the newly acquired customers who gave business during holidays but to apply later.  Offering them membership to your store’s loyalty program after a month or two.

While bad ordering or checkout experience can be a major fallback for your store, cross-check with these five facts to ensure your customers have the smoothest experience in those rush hours.

  • Does your order management strategy have omnichannel fulfilment facilities?
  • Does your order system is backed by multiple selling channels?
  • Is your order management equipped to provide you with an accurate picture of your stocks or inventory across all the sales channel?
  • Do the customers have the flexibility to choose from more than one fulfilment and payment option?
  • Do your store have return back facility?

The Final Tale: Avoid Making These Grave Mistakes

Seasonal promotions are sensitive and one mistake can break your business! Even in the worst case, do not fall prey of these mistakes while prepping up your Magento store.

  • Subject lines should not be plain and boasting discounts always! Instead, put catchy banners with lines that evoke a sense of urgency in the buyers like, “Offer Lasts Till Midnight”.
  • Sticking with the age-old website design and templates
  • Forgetting to invest on mobile responsiveness
  • Neglecting SEO aspects to focus only on the marketing

Hope this guide will get you close to the dream of making your business most profitable in this holiday season! No more staying a just a reactive spectator in the market during the festivities but try in your own way with Magento strategies to reward your customers.

As the holidays are nearing, no more staying back but get in touch with PHPProgrammers, an eminent company for Magento development in Sydney, having a team of dedicated Magento developers with sheer expertise in website development, website upgradation, features integrations, website redevelopment, and version migration. In short, a one-stop solution to sky-rocket your sales overnight.

Get in touch with our team today to power your Magento store before time runs out!

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