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Progressive Web Apps: Taking Web Development To A New Level


Web development is always about taking a leap into something better!

And, here Progressive Web Apps or rather PWA is one such leap for you.

But, what actually PWAs are?

Progressive web applications or PWAs are websites that perform as apps. With a blend of all the advantages of a native mobile app and a website, a PWA will look like a web application but give the experience of a native app. It means speedy performance, offline availability, cross-platform support, push notifications and so forth.

While businesses operating through websites are to gain a lot with this actually progressive technology, we at PHPProgrammers have summed up here everything about the PWAs just for you!


What is PWA?

Progressive web apps (PWA) is a new concept that bridges the gap between websites and mobile apps. They promise offline capabilities as well as improved speed and performance.

PWAs are fast expanding ever since the idea was resurrected by Google in 2015. Why is so? While the answer lies in the enhanced user experience that a PWA offers, there are other solid reasons too.

While the technology giant, Apple decided last year on March to support the technology that will help in the development of PWA on its own, Gartner announced that 50% of all native apps will switch to being PWAs by 2020.   

Oh, well, that’s a huge change expected!

So, what makes PWA so unique?

Designed to perform and look just like a mobile app, a PWA let the users have the functionalities of a website with dynamic database access. So, like a website, it can be accessed with a URL and is indexable by the search engines, letting your site to be discovered in the web, unlike an app.

Clearly, PWA are web solutions that feel like a mobile app, worthy of being on the mobile’s home screen but functions as a website!

Video Source: Google Chrome Developers

If you ask more about PWA, take a look at its benefits.

Assured Benefits of Progressive Web Apps


1. Enhanced performance

PWAs work much faster than any website or mobile app because of the way the technology caches and delivers every content, from the text, images to stylesheets on the site. The Service Workers, an underlying script that runs in the backend is responsible for that. It works uniquely from the site by only seeking the raw data and not the page design or layout elements. This deliberately results in increased speed causing more user interactions and hence conversions.

2. Faster device installations

Browsers automatically request the visitors to install the PWA by initiating a Call-to-action, and unlike mobile apps, they have shorter download times. Also, the downloads are not routed through any app stores like Google Play Store or the App Store.

Thus, a PWA can quickly get into a user’s device without even going through the lengthy and discretionary process of app store submissions.

3. Works offline

PWAs hold the brilliant capability to work offline with any network or WiFi connectivity. While the Service Workers is used up every time to cache new content, any changes are immediately directed to the local server. Thus, users can keep browsing it without fearing any loss of the data they have earlier fed.

4. Push Notifications

Push notifications are a key selling point for mobile apps as that keeps the users engaged and urge them to interact with the app from time to time. PWA comes with the feature of push notifications or engaging alerts too. The businesses operating a progressive web app can now get an entirely new way of marketing, pushing advertisements for new services, new products directly to the customers’ mobile devices.

5. Smaller storage consumption

Progressive Web Apps use up only a fraction of data compared to any native application. Thus, it is obvious that they would require very less space for storage in mobile devices. And, users can’t be any more happy with this fact that their app is not eating up considerable space in their device.


Image Source: searchenginewatch.com

Here are other sound benefits that you as a business can get by developing your website as a PWA.

  • Development time and costs are much less
  • Bypass the costly process of app store submissions
  • Enhances the user experience with great loading speed
  • Increases the organic search traffic
  • Raises the users’ time on the site
  • Increased engagement with push notifications
  • Rise in the profits due to more conversions

Great examples of Progressive Web Apps that are driving branding and business parallelly







Washington Post





With all of these giant names witnessing a sharp rise in their conversions rate, it’s evident that PWAs are going to be a boon for business owners.

E-commerce and PWA

The fact that your website is universally accessible everywhere and to everyone will make your business more prominent globally. A progressive web app makes that possible.

The goal of every business that operates through a standalone website is to reach out to as many customers as possible. PWA is perfect for such businesses and for eCommerce it’s a sheer win-win situation. eCommerce brands can get all the trailblazing benefits of a progressive web app like enhanced speed, offline browsing experience, push notifications, multiple devices support, etc., all that will help them raise profits!

As per the success story of Alibaba whose PWA has caused 76% rise in conversions, “Creating a mobile-first and user-centric site that incorporates the best features of a native application will help businesses in maintaining a competitive edge by paving their path to conversions.”

Besides, Magento too announced the release of PWA Studio to help retailers solve their long-term dilemma of mobile conversions. According to the Magento experts, PWAs overcome multiple online retail challenges with facilities of fast browsing, Instant app gratification, push notifications and re-engagement.


Video Source: Magento

 So, wondering if your eCommerce website needs to be built into a PWA?

Offering some of the best possible benefits, PWA is a breakthrough advancement in the web development world now. With unmatched capabilities to dominate the web by target users of mobiles, desktops and laptops, PWA is the next big thing for your eCommerce.

So, do not wait anymore!

Get partnered with an evolving and expertise PHP web development firm like us who could enable your prevailing website or any conceived business idea into a stunning Progressive Web App.

Rounding off

With all things summing, we know the question that is running into your head. Is PWA ready for your business? The answer is not as straightforward as you have thought so.

On one hand, building a PWA takes less time, less effort and even less overhead compared to any native app. It is capable of devices integrations and has all the capabilities of a mobile app, including offline storage, geolocation, push notifications and camera controls.

On the other hand, building a PWA means getting these above core functionalities rendered in a website. That not only need complex to stringent programming with unique components like service workers, but also an assurance that these components will behave accordingly in different devices.

Thus, to say the least, to have a PWA developed for your business, you need a web development team that has sheer excellence of working on this avant-garde PWA technology.

While clearly, progressive web applications are the next-gen web solutions driving businesses and brands, it’s time for you to join the rage of PWA. Hire our PHP programmers and web experts having in-depth knowledge of the market to take your website to a new level with PWA!


Easier Payment Process: More Online Customers


Making the payment process easier is one of the most effective ways to make customers more attracted to your online store ensuring success in eCommerce business. Here we are going to discuss a few smart ways to make the payment process easier for an online business that can help you to grab more customers’ attention.

Worried about increased cart abandonment rate on your online store?

According to various market-based research, the cart abandonment rate in eCommerce business is on an average 69.89%.  Obviously, this is something to worry about!

No business owner likes the fact that online shoppers are coming to their website but abandoning the cart without making any purchase!

But why is this happening?

Obviously, there are always some visitors, who are “just browsing”, without any intention of actually buying something. But in most of the cases, these types of visitors leave the website or abandon it even before initiating the checkout flow!

So, you can simply segment out this “just browsing” type visitors. Now, when you pay attention to the remaining cart abandonment reasons during checkout, what you can see is explained in the picture below!


Now that you know the real reasons behind cart abandonment, let’s work towards making the payment and checkout process easier for the online customers.

How? Read on!

Allow payments without making an Account

Well, as you can see in the above-mentioned statistics, asking customers to make an account in order to make payment is one of the main reasons behind this cart abandonment!

Hence, DON’T DO it!

Honestly, do you think people will want to remember another username and password? Maybe not!

Moreover, when first-time online shoppers are forced to do so, that is really a huge turn off for them! Believe it or not, it is a serious conversion killer.

Why users hate signing up or making an account?

Smashing Magazine published a study report mentioning that users think their inbox will be flooded with countless promotional emails every now and then.

Also, many customers don’t really get the point of the necessity of signing up and simply leave the website when they are asked to do so.

Another major disadvantage of requiring an Account is it needs people to fill up forms with lots of information and prolongs the payment process.

To avoid this, you can allow guest checkout process!

Multiple payment options

Even though it sounds kind of obvious, but there are such websites out there, which provide only one payment method.

According to an infographic by Milo, almost 56% online shoppers expect multiple payment options on the website checkout page.

Video Source: BigCommerce

Well, it is understandable that you cannot add every conceivable payment method but you can research on your target audience about their preferences on payment methods accordingly can do the needful.

You should not redirect people

Most of the online business owners do this mistake of redirecting people to a different website while making payment!

You have worked hard and that is why people are coming to your online store right? Now, why should you send them away to a different site just before making the payment!

Using a payment gateway service like PayPal comes with such a disadvantage. It is actually like a mind game!

Making a payment on the checkout page is the last step to complete a conversion. So, design such a checkout page for your website that customers will actually remember your brand or business name while leaving the site after buying the product.

Ask for necessary information only

Market research shows that a huge percentage of people abandon cart as they are being asked to fill up a lot of information, which is not even related to making a purchase!

Believe it or not, people actually dislike it!

Asking too much can result in losing potential customers. Hence, keep it minimal.

You can take inspiration from Buffer’s payment form shown below.

Use minimum distractions

Well, do you want your potential customers to get distracted on the final step i.e. checkout and payment?

Absolutely no, right?

Then you should keep all the distractions like advertisements, popups etc. at the bay on the checkout page.

Give reassurance on privacy and security

Well, customers will obviously feel a bit hesitant when they need to provide personal information. It is normal for them.

Now, your job is to showcase how professionally you are handling these security measures.

According to a survey report by eConsultancy, almost 58% of respondents abandon their carts due to payment security concern.

But you need to give reassurance to the online shoppers about data privacy and security.

SSL certification is necessary. Also, complying with the standards of the PCI SSC is crucial.

Make sure that you are displaying all these PCI and SSL badges on your website along with other security credentials.

So, if you own an eCommerce store, you should incorporate the above-mentioned tips to get more customers. Well, other than the above-mentioned ways, you need to be careful about

  • A seamless checkout page design
  • A clear CTA (Call-to-Action)


Image Source: dribbble.com

Still struggling to get everything organised?

You can always get in touch with eCommerce development experts for the best consultation and development services.

Magento, OpenCart, Shopify, WooCommerce, ZenCart, BigCommerce, osCommerce – which platform are you choosing? Depending on the choice you make for eCommerce development framework to build your online store, you can consult with the respective framework experts and developers.

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We are PHPProgrammers, one of the leading software development firms in Australia and housing a dedicated team of professional Magento, OpenCart, Shopify, WooCommerce, ZenCart, BigCommerce, osCommerce developers and experts having expertise in delivering countless optimised eCommerce solutions to industry-specific businesses. Reach us or contact us for your eCommerce business requirements.

Make Your Store Better In 2019 With Magento 2.3

Magento 2.3

Big things await for eCommerce businesses with Magento 2.3 release!

While so far Magento has been ruling the world of eCommerce, the anticipated release of the next major version 2.3 sooner will make things even better for the retail merchants.

Even though the release date has not been finalised till now, everyone, from the Magento community members to the developers and merchants are looking ahead to the round of fresh features that 2.3 version will roll out for eCommerce stores.

Like very earlier version upgrade, Magento 2.3 will uncover some exciting features that will open up new opportunities for the sellers to enhance their customer experiences and back-end efficiency. Magento programmers in Australia while advocating the release note of the new version said it will bring features that will directly fuel up UI, UX and performance. For instance, it introduces a friendly page builder and then there’s a feature of Asynchronous API.

So, we all know that Magento is going to get bigger with this major release easing the tasks of both Magento developers and e-tailers.  Without a further fuss, this blog post highlights the new features of Magento 2.3.0 and how they would amplify the eCommerce presence for retailers in 2019.

Magento 2.3 Features & Everything You Should Know

Super-friendly Page Builder

Magento 2.3 empowers the users of the platform, that is, eCommerce merchants to create engaging and customised pages themselves with Page Builder, an intuitive, easy drag and drop interface. It is built based on the revised Bluetooth CMS extension, bought much prior by Magento and brings forth a tool to let merchants take full control of the content on the pages.

The Page Builder is further integrated with extensive features of Magento like widgets and gallery, to include these contexts in the website’s pages. All in all, it helps in creating new pages, enriching product/categories content, and positioning elements in the page in a highly customised way as the merchants deem fit for their site.

While this user-friendly Page Builder will be generally available in the Magento Commerce, it needs to be bought from the marketplace in case of the open-source version.

Multi-source Inventory

The ever-growing number of merchants using Magento have been expecting some quirk improvements on how they sell, stock up and deliver products. The all-new feature Multi-source Inventory (MSI) this time meets up to their expectations and will help them brilliantly to increase their operational efficiency in inventory management. With it, merchants can altogether manage the inventories hoarded in different locations from a sole admin.

Not just this, the feature of MSI also count on great benefits for merchants with a single source of inventory. With an inventory reservation system, it tracks deductions from the stock of salable products whenever a customer orders something. This resultantly helps the store owners to keep accurate quantity counts of their stocks and execute high-performing checkouts.  

PWA Studio

With the influence of Smartphones catching up with eCommerce, more than a half of buyers come through mobile devices. To be fair, the percentage would nearly reach 85 or 90% by 2019. Fortunately, Magento 2.3 is deliberately developed to address this increasing rage of mobile shopping with the PWA Studio.

Video Source: Magento

To support the earlier evolved concept of PWA (Progressive Web Apps) that deliver applications with superior mobile experiences, Magento releases PWA Studio as a toolkit in the 2.3 version. It will allow the Magento developers to create Progressive Web Apps providing app-like experiences to customers using the platform. So, users will no longer require installing the application.

While PWA Studio helps to deliver mobile commerce sites that are fast, reliable and all way integrated to give comprehensive experiences, they have an upper hand in SEO aspect and can improve the conversions, page performances too. Furthermore, PWAs in Magento are created with features like offline support and will be regularly updated with refreshing features, by being an initiative of the open-source version.

Asynchronous APIs

Differing much from the usual Web APIs, Asynchronous APIs which enable better control to users with the ability to make a request or bulk requests.  Unlike in the former case where the users after making a request to the Web Service have to wait for the response, they do not need to in the latter. Subsequently, a separate status API gets available to check upon the request’s progress.

As the integrations do not require to wait for the requests to be fully completed while making the calls, the new scalable APIs result in better performance.

Bonus Features

Magento 2.3.0 is further coupled with some more updates and enhancements which are poised to make the journey of merchants bit smoother. Here are they.

GraphQL: It is a query language and flexible storefront API integrated into the ecosystem of the new Magento version. Owing to this feature, the Magento programmers will be able to query data elements from APIs in one request.

Magento Shipping:  Its an added support providing new fulfilment options along with global availability.

Security tools: Merchants could better secure their online store and restrict unauthorised access by switching to 2.3 version with features like ReCAPTCHA and TFA (Two-factor Authentication).

Declarative Schema: There’s a new approach called Declarative Database Schema, with which developers can define database structures or the changes in XML files, rather than defining them with scripts installation.

Wrapping Things Up!

With all new tools, Magento 2.3.0 is here to make online merchandising easier than before with seamless management of back-end operations. For years, Magento and its huge community consistently aim at advancing the platform as eCommerce merchants grow and evolve. This time again Magento 2.3 is the inevitable outcome of their efforts and unlike the earlier versions,  this release pack brings out refreshing features and impactful improvements. So, how it will ignite the growth of online merchants in 2019 or how will help the Magento experts to meet up their client’s expectations is yet to be seen.  

Do you own a Magento store and want it to be upgraded to the latest version? Feel free to join hands with PHPProgrammers, a leading eCommerce development company in Australia that is specialised in Magento and other front-running platforms to provide fascinating stores to merchants to augment their online presence.