Tag Archives: OpenCart developers

Easier Payment Process: More Online Customers

eCommerce

Making the payment process easier is one of the most effective ways to make customers more attracted to your online store ensuring success in eCommerce business. Here we are going to discuss a few smart ways to make the payment process easier for an online business that can help you to grab more customers’ attention.

Worried about increased cart abandonment rate on your online store?

According to various market-based research, the cart abandonment rate in eCommerce business is on an average 69.89%.  Obviously, this is something to worry about!

No business owner likes the fact that online shoppers are coming to their website but abandoning the cart without making any purchase!

But why is this happening?

Obviously, there are always some visitors, who are “just browsing”, without any intention of actually buying something. But in most of the cases, these types of visitors leave the website or abandon it even before initiating the checkout flow!

So, you can simply segment out this “just browsing” type visitors. Now, when you pay attention to the remaining cart abandonment reasons during checkout, what you can see is explained in the picture below!

eCommerce

Now that you know the real reasons behind cart abandonment, let’s work towards making the payment and checkout process easier for the online customers.

How? Read on!

Allow payments without making an Account

Well, as you can see in the above-mentioned statistics, asking customers to make an account in order to make payment is one of the main reasons behind this cart abandonment!

Hence, DON’T DO it!

Honestly, do you think people will want to remember another username and password? Maybe not!

Moreover, when first-time online shoppers are forced to do so, that is really a huge turn off for them! Believe it or not, it is a serious conversion killer.

Why users hate signing up or making an account?

Smashing Magazine published a study report mentioning that users think their inbox will be flooded with countless promotional emails every now and then.

Also, many customers don’t really get the point of the necessity of signing up and simply leave the website when they are asked to do so.

Another major disadvantage of requiring an Account is it needs people to fill up forms with lots of information and prolongs the payment process.

To avoid this, you can allow guest checkout process!

Multiple payment options

Even though it sounds kind of obvious, but there are such websites out there, which provide only one payment method.

According to an infographic by Milo, almost 56% online shoppers expect multiple payment options on the website checkout page.

Video Source: BigCommerce

Well, it is understandable that you cannot add every conceivable payment method but you can research on your target audience about their preferences on payment methods accordingly can do the needful.

You should not redirect people

Most of the online business owners do this mistake of redirecting people to a different website while making payment!

You have worked hard and that is why people are coming to your online store right? Now, why should you send them away to a different site just before making the payment!

Using a payment gateway service like PayPal comes with such a disadvantage. It is actually like a mind game!

Making a payment on the checkout page is the last step to complete a conversion. So, design such a checkout page for your website that customers will actually remember your brand or business name while leaving the site after buying the product.

Ask for necessary information only

Market research shows that a huge percentage of people abandon cart as they are being asked to fill up a lot of information, which is not even related to making a purchase!

Believe it or not, people actually dislike it!

Asking too much can result in losing potential customers. Hence, keep it minimal.

You can take inspiration from Buffer’s payment form shown below.

Use minimum distractions

Well, do you want your potential customers to get distracted on the final step i.e. checkout and payment?

Absolutely no, right?

Then you should keep all the distractions like advertisements, popups etc. at the bay on the checkout page.

Give reassurance on privacy and security

Well, customers will obviously feel a bit hesitant when they need to provide personal information. It is normal for them.

Now, your job is to showcase how professionally you are handling these security measures.

According to a survey report by eConsultancy, almost 58% of respondents abandon their carts due to payment security concern.

But you need to give reassurance to the online shoppers about data privacy and security.

SSL certification is necessary. Also, complying with the standards of the PCI SSC is crucial.

Make sure that you are displaying all these PCI and SSL badges on your website along with other security credentials.

So, if you own an eCommerce store, you should incorporate the above-mentioned tips to get more customers. Well, other than the above-mentioned ways, you need to be careful about

  • A seamless checkout page design
  • A clear CTA (Call-to-Action)

checkout

Image Source: dribbble.com

Still struggling to get everything organised?

You can always get in touch with eCommerce development experts for the best consultation and development services.

Magento, OpenCart, Shopify, WooCommerce, ZenCart, BigCommerce, osCommerce – which platform are you choosing? Depending on the choice you make for eCommerce development framework to build your online store, you can consult with the respective framework experts and developers.

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We are PHPProgrammers, one of the leading software development firms in Australia and housing a dedicated team of professional Magento, OpenCart, Shopify, WooCommerce, ZenCart, BigCommerce, osCommerce developers and experts having expertise in delivering countless optimised eCommerce solutions to industry-specific businesses. Reach us or contact us for your eCommerce business requirements.


5 Tips To Follow For Choosing A Payment Gateway On Your OpenCart Store

OpenCart Store

As a business owner, you have probably never found it easier to set up a website for use as an online store.

Truth be told, if you have a business that sells products today without the use of a website, you are missing out on a huge platform of national as well as international audience. Global e-commerce transactions are growing at an annual rate of 18% and this is expected to grow even further.

So what do you do in order to get started on accepting payments online with credit and debit cards? Here we take a look at some tips with which you will be able to choose the right payment gateway to use on your online store.

Understand the difference between a merchant acquiring account and a payment gateway

payment gateway

A “payment gateway” is ideally the engine that authorizes or declines debit and credit cards as well as provides alternative online payment options such as PayPal accounts. A “merchant account” which is a similar term, is the place where the funds are held before ending up as deposits in your bank account. The payment gateway does not do anything more than approving or declining a transaction. When taking into consideration your payment provider, choose a partner who provides a payment gateway as well as merchant acquiring account in the same domain.

 

 

Review the integration on your shopping cart site

Apart from choosing a payment gateway, your online store will also require a shopping cart. OpenCart is one of those shopping carts that enable website visitors to select various items for purchase. At the moment of checkout, the software typically calculates the total order amount which includes applicable taxes, handling as well as shipping charges. If there is a payment gateway partner you prefer working with, take some time out to ensure that it comes with a direct shopping cart integration so that there is no need for further coding.

Select a payment gateway partner along with a flexible fees structure

Before you commit to an e-commerce payment gateway provider, ensure that you are totally aware of the complete fees structure. With some, you get a fee per transaction while with others, there are a fixed number of monthly transactions for a flat fee. You need to be aware of these fee structures and ensure that they satisfy your business requirements, not only now but also in the future.

Do you get support in the most demanding of circumstances?

As has been mentioned previously, online shopping is a round-the-clock experience. You should opt for a support system that stays by your side when you need it. Do they have an option for telephone support? Is the level of support dependent on the fees you pay for the transactions? These are some of the questions you need to ask yourself for drawing an appropriate level of customers to your online store.

Responsive mobile technology is on the rise

Responsive mobile technology

In the present digital world, customers shop on online platforms by means of a variety of devices such as mobile phones, tablets, and laptops. Ensure that you have a payment gateway partner who offers a solution with which your customers can get the best possible user experience. This will give them every reason to keep coming back in the future irrespective of the device they access the Internet from.

If you want an online store that comes integrated with all of these features, hire OpenCart developers from a reputed web design and development service provider such as PHPProgrammers. Go ahead and give us a try to make the most of our services!