Tag Archives: Magento Developers

Make Your Magento Store Holiday Ready With These Tips

Magento

Holidays are approaching! Are you ready for the holiday fever?

You need to equip your eCommerce store to deal with the great shopping binge that gets into the heads of customers during that time of the year.

Nothing pushes away a buyer faster than a bad online experience during that time. Magento is no doubt the biggest platform of reliable eCommerce development and there is a round of tricks that you can apply with it to equip your eCommerce store for this holiday season.

Festive times are the busiest period for the retailers and a solid eCommerce strategy can increase up their earnings by manifold. Magento developers community have come with distinctive strategies to boost your Christmas, New Year or Black Friday, Cyber Monday sales. We, at PHPProgrammers, a time-worn Magento development services provider have compiled them here for your convenience. But above all, what is necessary to get your Magento store fully prepared for the seasonal peaks is the complete understanding of the customers and what can fascinate them to buy more.

Magento best practices to scale up sales this holiday

Targeting Holiday emails that convert

Magento

While most eCommerce merchants prepared for the long holidays by thinking that deals and offers will be great, they often ignore the power to create an engaging and conversion focused emails.

Generate emails that can actually convert your potential customers with quirk measures.

 

  • Spread a unique content: It is the season where none of the eCommerce companies leaves a chance to promote them with brilliant offers or discounts. So, what will make customers come to you? Obviously, something unique and out-of-the-box will push them to your site. So, target your emails by showcasing all the differentiators of your store. They may be price guarantees, freebies, complimentary gift wrapping, cashback and price guarantees.
  • Incentivise with right stuff:  Offering a free item or a discount coupon will no doubt excite your customers but such incentives hit rightly on the minds of buyers when the offers are related to their current purchases. Be it a free gift, or an in-store discount, place them on products that will complement or supplement their last purchase.
  • Recommendations: Holidays are hugely marked as gifting seasons with a major trend of self-gifting setting in among the buyers. Use your store’s email feature to send gift recommendations and encourage self-gifting. Send recommendations for products based on their purchase experiences evaluated from their orders history.

Triumph over  your competitors

Magento

You need to be proactive to reap the most of holiday season spree and rival the competitors’ strategies. Magento revealed that going mobile and having alternative payment systems will help an eCommerce company take over other giant companies.

However, if you concentrate on providing the mobile experience, make sure to make the mStore’s speed faster, facilitate seamless UX, and multiple payment options. Mobile-centric deals are reckoned to increase conversions only when it is supported with great UX.

However, you need to keep these in mind to promote holiday sales with mobile targeting.

  • Timing is really important. While BI statistics have revealed that most buying activities take place between 10 PM and 11 PM on Black Friday and between 9 PM and 11 PM on Cyber Monday, try to target your promotions on the hours.
  • Zero percent financing promotions like active social media promotions result in more increase in eCommerce sales.
  • Customers acquired during Black Friday or Cyber Mondays, have a lower LTV or lifetime value. This is because online buyers are most opportunistic who look for seasonal spree or advantages to buy their wishlist-ed items.

Prepare your loyalty scheme to re-engage customers

Magento

Magento community this season rolled out for the retailers a month-by-month plan for initiating loyalty program.

Call back the customers who haven’t visited your site for long and discover the most valuable and consistent shoppers to target your loyalty programs. Specifically in eCommerce, connecting with the existing customers is more profitable than acquiring new customers during the peak seasons.

The best way to run a loyalty campaign for your Magento-built store in this Christmas holidays is to include this three-step program.

 

  • Step One: Engage the ‘at-risk’ customers

‘At-risk’ consumers are the ones who haven’t purchased from the store a while and so holidays are the perfect time to bring them back.  Personalised notifications, messages or emails is pretty effective as that make them realise that you value them as individual customers even when they are the former purchasers.

 

  • Step Two: Engaging the biggest Advocates

During peak sales time, the biggest influence that an eCommerce company can create on the buyers is through word-of-mouth promotions especially social proofs. They help in driving conversion of the new buyers. However,  for that, you need to encourage the biggest advocates of your shop, i.e. regular or repetitive buyers whose average order values are high. Incentivise them at the checkout point with rewards or bonus points to leave positive constructive reviews.

 

  • Step Three: Engaging the most loyal ones

A customer who joins a loyalty program is 47% more likely to make a second purchase than a customer who doesn’t. So, re-engaging your customers who hold membership in your loyalty scheme will help you close more sales. Targeted emails with points reminders, available rewards or redeem offers are some of the ways to secure repetitive purchases from your loyal customers during holidays.

Here is this one extra step to retain and increase the LTV (Life Time Value) of the newly acquired customers who gave business during holidays but to apply later.  Offering them membership to your store’s loyalty program after a month or two.

While bad ordering or checkout experience can be a major fallback for your store, cross-check with these five facts to ensure your customers have the smoothest experience in those rush hours.

  • Does your order management strategy have omnichannel fulfilment facilities?
  • Does your order system is backed by multiple selling channels?
  • Is your order management equipped to provide you with an accurate picture of your stocks or inventory across all the sales channel?
  • Do the customers have the flexibility to choose from more than one fulfilment and payment option?
  • Do your store have return back facility?

The Final Tale: Avoid Making These Grave Mistakes

Seasonal promotions are sensitive and one mistake can break your business! Even in the worst case, do not fall prey of these mistakes while prepping up your Magento store.

  • Subject lines should not be plain and boasting discounts always! Instead, put catchy banners with lines that evoke a sense of urgency in the buyers like, “Offer Lasts Till Midnight”.
  • Sticking with the age-old website design and templates
  • Forgetting to invest on mobile responsiveness
  • Neglecting SEO aspects to focus only on the marketing

Hope this guide will get you close to the dream of making your business most profitable in this holiday season! No more staying a just a reactive spectator in the market during the festivities but try in your own way with Magento strategies to reward your customers.

As the holidays are nearing, no more staying back but get in touch with PHPProgrammers, an eminent company for Magento development in Sydney, having a team of dedicated Magento developers with sheer expertise in website development, website upgradation, features integrations, website redevelopment, and version migration. In short, a one-stop solution to sky-rocket your sales overnight.

Get in touch with our team today to power your Magento store before time runs out!

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9 Secrets To Assure Your Magento Store Gets More Sales

Magento eCommerce

Struggling to get enough sales for your Magento-built eCommerce store?  

It might be plagued with too many conversion killers. Flat CTAs, slow load times, wrong social media integration are some worth mentioning.  

If you are a smart eCommerce player, then thwart these conversion killers and optimise your site for ultimate conversions. While you need to get yourself some well-versed Magento eCommerce developers from a reputed eCommerce development firm to ensure that, also make sure the store developed will give your customers a reason to keep coming back.

Australia is becoming an eCommerce powerhouse So, isn’t it obvious that the eCommerce marketplace is now filled with more challenges with millions of alike webstores swarming across the internet? Clearly, to get a firm position in the market, you need to be out-of-the-box with your store and its selling strategies.

While you have Magento, the world’s most flexible eCommerce platform to develop a thriving and revenue-driven store, you need to nurture its customisation options rightly to let it battle out the conversion killers.

Here we’ve discussed how.

Advanced tips for conversion optimisation with Magento development services

 

  • Work on the loading speed

Magento eCommerce

In 2018, there’s truly no place for a slow eCommerce website. In fact, shoppers don’t have that patience to wait and speed is also about creating the first impression about the site.

Hitting on the statistics, Neil Patel mentioned that speed is a killer. 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.”

So, what should be the right stroke of strategy to get your site’s loading speed as less as possible, i.e. with 2-3 seconds.

  • Optimise the sizes of images, including that of products using pro tools like Cloudinary, Cloudfare, Imageoptim or JPEGmini.  
  • Compress the CSS and JS files
  • Cache each of the pages in their latest versions so that browsers need to generate them every time users visit the pages
  • Get a CDN or Content Delivery Network which will spatially distribute your pages to the end users
  • Use less number of 301 redirects.
  •  Making the site mobile-responsive

Magento eCommerce

We are living in the mobile-first era, where 50% of the millennials prefer buying online, and that too via their mobile phones.

statistics

Image Sourceamasty

While making your Magento eCommerce store mobile-friendly will help you score well in SERP rankings, it will also grab more customers, by luring the mobile users. So, with the world experiencing a growing number of mobile users, you are sure to get more buyers and hence more conversions.

As Magento 2.0 is by default designed to make sites responsive, regardless of the devices, make sure your store is migrated to it from the earlier version. Another way to do that is by using responsive themes like Argento or Magento Mobile HTML5 Theme.

  • Improved search features

Magento eCommerce

Implementing improved search techniques for your visitors will push them to convert. As a matter of fact, most buyers use the internal site search to find a product instead of searching the same on Google. Also, there are 200% likely chances that a site searcher will convert to a buyer.

Following that, the search feature of an eCommerce site plays the role of a catalyst in the performance of a site. Thus, you need to be sure that the search field of your site is providing visitors with the most relevant results.

Some quick ways to achieve that.

  • Faster appearance of results with autocomplete
  • Autocorrect and spelling suggestions
  • Not one but many relevant, related product recommendations
  • Advanced filtering with application of multiple filters

So, as you build your site, forget not to ask your hired Magento developer to apply these effective search mechanisms by integrating AJAX search algorithms.

  • Integrate multiple options for payments

Magento eCommerce

eCommerce trend has preoccupied the retail business sector in Australia, with an overwhelming number of online shoppers. But, what’s crucial in making their digital shopping experiences more better is making every facility of shopping seamless and digitised.

Online payment system with more than one mode of payment is hence said to be an integral feature required in every eCommerce store. Besides cash-on-delivery, they crave for options for all forms credit/debit cards payment, eWallet payment, and even option like ‘Buy Now, Pay Later’.

Fortunately, Magento is bundled by default with all the conventional as well as premium payment methods. Its authentic and most secured payment gateways are:

  • Authorise.Net
  • PayPal
  • Braintree
  • Amazon Payments
  • Stripe
  • Be transparent in displaying stocks

Magento eCommerce

When you’re transparent to the customers about what you hold in stock, it helps them avoid any dilemma. Listing any product, but not having it in stock also creates a negative impact on the store and they might not visit again!  

So, you need to make product displays in your site transparent with texts like ‘Sold Out”, “1 Left in Stock”, “Stocks Coming Soon”,  etc.

  • Incorporate a feature for Newsletters signup

Magento eCommerce

Creating and sending newsletter to the customers is a great driving factor for sales in your eCommerce site. By showing up your target customers the new products you’ve launched, or offers on board, or any personalised product recommendation, you are giving them a clear reason to visit your store and buy something.

A part of email marketing, it can push up your sales effectively! All you need is to have a clear segment in your site for Newsletters signup with a vivid and attractive form to be filled by the customers.

  • Checkout process must be simple

Magento eCommerce

“Shoppers demand a frictionless end-to-end shopping experience, with easy access across all devices, simple payment options and convenience across all touch points.”

While most eCommerce players are working hard on strategies for that, optimising the checkout process is a hard nut to crack.  It is the lengthiest and most annoying stage of shopping for the buyers. Highly impatient beings, they even tend to leave the cart when checkout asks too much information to enter.

One great way to avoid the wearisome checkout is to get your site plugged in with One Step Checkout extension from the Magento marketplace and provide buyers with a simple, user-friendly and short checkout process.  

Also, configuring the store with “Guest Checkout Option” can be a major turn-on for your site in converting all the first-time visitors.

  • Place all your Flagship products on the homepage

Magento eCommerce

To make sure all your visitors are going to stay and snoop out to other pages, promote all your flagship products on the homepage of your Magento store. The concept is purely based on customer behavioural traits.  

Showcasing a bunch of products, eye-soothing offers, promo deals, etc. creates an impression in the buyers’ minds that you have more than your competitors. This persuades them to explore your site more.

  • Creation of ‘Wish List’ feature

Magento eCommerce

Buyers look for feasibility while purchasing a product. It might be the case that they have liked a product, but wish to buy it later after exploring more in the same category. As a store owner, you must provide them an option to save one or more favourite items in a ‘Wish List” or in the cart which they wish to purchase later.

While configuring the Wishlist feature is pretty easy in Magento, you need to make sure that the buyers can add maximum products to it.

One bonus tip: Put rich content

This one is based on the trending phenomenon of content marketing. All forms of marketing over digital platforms now involves distribution of rich, meaningful content and eCommerce segment is not aloof from that. Thereupon, while getting your Magento eCommerce site developed, emphasise embedding high-value content with vivid product descriptions, purposeful videos and clear images.

Blogging is also a canonical content marketing channel and eCommerce sites should have a blog section.

Closing thought

Making your eCommerce just beautiful isn’t sufficient. The success of an eCommerce site lies only on its ability to convert visitors into committed buyers.

If you want to apply these tricks of conversion optimisation for your running Magento store, our very own team of seasoned Magento developers at PHPProgrammers will be happy to help you. We are a pioneered Magento eCommerce development company in Sydney and will help you identify the major loopholes in your Magento site’s functioning and get these implemented.

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Making Magento-WordPress Integration Simpler with Plugins

magento-wordpress-integration-2-638

Thanks to the ongoing digital age in which technology has attained an unprecedented leap, we keep hearing various jargons pretty frequently. ‘Plugin’ is one such jargon and it is often referred to by other names like adding, addon, and extension, etc. To put it very simply, it is a software program or component that adds a particular feature to an existing software application. In other words, when a software supports plugins, it enables customization.

These are widely used in various web browsers to add new features like search engines, virus scanners or the efficiency of using a new file type like a new video format. The list of popular plugins for the browser includes

  • Adobe flash player
  • QuickTime player
  • Java plugins

The varieties of plugins mentioned above are capable to launch a Java applet activated by the user on a webpage when it is executed on a local Java virtual machine.

Software plugins are developed for a number of reasons, which include

  • Enabling 3rd-party developers to create new features which extend the existing application
  • It makes easier to add new features
  • In certain cases, plugins reduce the size of an application

There are also instances when plugins separate the source code from a software application on account of incompatible software licenses.

In this context, it is relevant mentioning about the Magento WordPress integration introduced by Fishpig. This plugin is overwhelmingly popular as both Magento and WordPress are two of the most popular CMS platforms these days. The plugin smartly integrates one’s WordPress blog with an existing Magento store.

As such, the FishPig plugin is undergoing constant upgradation to facilitate a larger number of users in integrating blogs with Magento stores. The array of impressive features that the plugin possesses includes

  • It is absolutely free to use
  • Hassle-free to install through Magento Connect
  • It allows to integrate an existing WordPress blog and keep the previous URL
  • Users can log into WordPress Admin from Magento Admin just by one single mouse click
  • Allows linking WordPress posts with Magento products

The extension supports a number of other WordPress plugins and makes life easier for the software developer community.